Developing the ability to create powerful Loglines about your business is an invaluable skill that all entrepreneurs should have in their toolkit! A logline is a one, sometimes two, sentence description that boils your business down to its essential benefit in a brief and succinct manner. It should include sizzle and pop, but also something that tells the prospect how you can solve their problem.

A Logline can be used in cover letters, videos, in networking, and anytime someone asks, “What do you do?”.

As you learn how to pitch your ideas effectively, you will be one step ahead of your peers and on your way to having your product or service in front of those who are in the position to buy it.

Business referrals are crucial for growth and success, as they build trust and credibility through word-of-mouth recommendations. Referrals often lead to higher-quality leads, as they come from sources who understand your business and match you with the right clients.

Join Bob Arzt of PolarisOne as he shares practical insights on leveraging referrals—the top business driver for small business owners. Learn proven strategies to give and receive high-quality referrals, build meaningful connections, and overcome common challenges. Walk away with actionable tips and scripts to grow your business through authentic, trust-based networking.